Twitter is no longer just for the Big Dogs with big ad $$ and multi-platform marketing strategies, mom and pop shops with little or no ad $$ are taking it by storm, and gaining value and a following. Bill Gross, founder of Idealab, recently said that in this down economy we need to lead with innovation in order to grow. Twitter is one of those innovations that makes getting the word out quick and easy.
Twitter is changing the way small businesses interact with their clients and attract them. Twitter is creating a new marketing paradigm for small businesses in that it is allowing them to touch thousands of potential clients without the need for deep pockets or elaborate marketing schemes.
I have to be honest, I didn't "get" twitter at first. However, it didn't take me long to understand the great potency that Twitter offers me as a wedding and portrait photographer. There is great value in being able to reach out to current and potential clients in an instant. I use twitter for two main things. One, I like to share information about my current projects or blog updates. And two I think it's become a great way for me to get the word out about promotions and referral bonuses that I might be running at the time. It serves as PR, marketing and as a sales vehicle. I am definitely not the first photographer in Los Angeles, to use Twitter to connect with their base, but it's amazing how many don't.
Innovation and creative problem solving will be the keys to success in this down economy, so I am looking to use all available means to reach out to my clients to show them the value in my work will bring to their lives and also to give them a glimpse into my life because at the end of the day I am just a man, a son, a father and a husband, just like the them or the men in their lives.
Check out a great article on Twitter for small businesses by clicking HERE.